The Canadian festival calendar
Twelve months of reasons to run an offer
Canada eats on a calendar. We plan your card runs around the dates that actually move covers here — Family Day, the May two-four, Canada Day, Thanksgiving, Halloween, Boxing Day — plus Diwali, now one of the busiest restaurant weeks of the Canadian autumn.
January
01
New Year's DayRobbie Burns DayWinter slow weeks
The quietest month on every Canadian till. High-value cards to pull traffic through it.
February
02
Valentine's DayFamily DayWinterlude
Couples menus for the 14th, then family bundles for the long weekend.
March
03
March BreakSt. Patrick's DayMaple season
Kids-eat-free panels for March Break, green-pint pairings for the 17th.
April
04
Easter weekendSpring openingTax-season lunches
Easter brunch cards and the first patio-opening offers of the year.
May
05
Mother's DayVictoria DayMay two-four
Mother's Day is the biggest dine-in day of the Canadian spring. Book the run in April.
June
06
Father's DayPatio seasonGrad seasonPride
Group-of-four and pitcher offers travel well once the patios fill up.
July
07
Canada DayCalgary StampedeStreet festivals
Our biggest summer run. Red-and-white maple-leaf cards handed out along parade routes and at street festivals.
August
08
Civic HolidayCaribbean CarnivalBack to school
Long-weekend family bundles, then back-to-school lunch offers from mid-month.
September
09
Labour DayCampus returnHockey season opens
Student cards near campuses and game-night offers as the season starts.
October
10
Canadian ThanksgivingDiwaliHalloween
Thanksgiving family platters on the second Monday, Halloween treat cards at month end, and gold-foil Diwali artwork for the weeks between.
November
11
Black FridayCyber MondayGrey CupDiwali
Black Friday weekend is now a restaurant weekend too. Gift-card scratch panels sell well here.
December
12
ChristmasOffice partiesBoxing DayNew Year's Eve
Staff-party bookings through the month, then Boxing Day and New Year's Eve traffic to close the year.